This question comes up a lot, should I hire a marketing agency or a creative agency? What is the difference?
With things changing and evolving so fast, people often get confused when they come across new terms. Are you wondering what the difference between a creative agency and a marketing agency might be? How can they help you on your road to success? We are here to paint a clearer picture and remove the doubt in your mind so you can move your business in the right direction.
Creative agencies are essentially branding experts. They are the best at product and marketing design, and they focus on two things:
Marketing agencies don’t have to deal with the design of logos, videos, advertisements, and such because they already have these elements in place. When you meet with a marketing agency, you will discuss your core values and company goals with them, and their job is to align your marketing strategy that will connect with your target audience. It is possible only when a creative agency has completed the branding process. A marketing agency conducts market research (to increase sales), creates and implements a marketing strategy, looks for ways to build a relationship with your ideal consumers, and increases your company’s overall exposure.
A marketing agency will put your company’s name out there, help your clients and potential customers see your business in a new light, and communicate your brand message to explain what and who you are.
Let’s put it this way – marketing is there to help you in short or mid-term, while branding is done for the long term. Some marketing techniques may work today, but next month, you might see an entirely new approach to marketing that shows better results. To continue the marketing process, you need to get immediate (short-term) effects – attract more people to show interest in your business.
With branding, it’s about developing long-term relationships. That’s where a creative agency comes into play. Branding is about the bigger picture – your company’s purpose, motivations, story, and the desire to help your consumers. It is about creating coherent, trusting, reliable, and consistent relationships by defining notions, ideas, and perceptions about your company or product and service.
Startups and companies that want to perform a complete rebranding of their business should first go to a creative agency for help. After they get a full branding and visual solution for the company, they should proceed to a marketing agency to get the word out about the business or new product and service.
NUEX Creative is a creative agency that can help you with branding and telling your story in a unique and fresh perspective. Take a look at the services we provide and see how we can elevate your brand.
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Want to know how to leverage social media to create an engaging omni-channel strategy for your brand?
The concept of omnichannel marketing refers to leveraging various channels to provide a seamless user experience. It has become increasingly important because people are now more connected and have more control over their buying process than ever before.
As today’s consumers are omnichannel consumers, it makes sense that omnichannel campaigns are the most successful. The channels they engage in include traditional ones, such as physical stores and websites, but most people can be best reached and inspired to act through social media. Thus, businesses need to find ways to leverage social media to create and reinforce their omnichannel strategy.
1. Compare your business objectives with the objectives of your social media marketing
Regardless of what kind of business you run, social media can be leveraged to your advantage. For example, if you want to increase your brand visibility or customer engagement, then social media is the way to go.
2. The value of social listening
Knowing what your potential customers need and understanding them is crucial to your success. That’s where social listening comes into play. It can help you find out which products or services your prospects are actively looking for and what channels they are using to do so. Also, you can check out your competitors and trending news to determine what your target market is talking about. Listen to what people are saying about your brand, and proactively work on improving your service on other channels.
3. Social media supports content marketing
Your content is what speaks for you. Repurpose your existing content or create fresh stuff for social media. The content should be valuable, informative, entertaining, and support your business purpose. If you’re running a promotional or freebie offer at the store, create and publish content that informs your followers about it. Of course, you’ll need to determine the channel combination you want to use because not all channels work well with every industry and culture.
4. Use a different persona on each social channel
On websites, you’re expected to be easy-to-use and transparent. At the storefront, you should be helpful and serious. On social media, being young and playful usually resonates the best. The brand image and message must stay the same across all channels, but the way you convey your message should adjust to the requirements of each social channel and audience.
5. Merge your data
In an omnichannel strategy, social media impacts other marketing channels. When marketers fail to see that, they segregate the data from social media, online store, and physical store. But if a person dissatisfied with a mobile app or website may hesitate to request brand assistance on social media or vice versa. It can be very harmful to your company, which is why you should monitor data and merge data points to be able to identify the source of the problem.
6. Measure results
In most cases, marketers fail to integrate social media into their omnichannel campaigns because of the wrong combination of channels. Measure the benefits of this integration always to know whether the social media campaign needs to be adjusted or not.
Hiring a creative agency to create a social media strategy and integrate it into your omnichannel approach is the best thing to do if you run a startup or SMB and cannot afford to hire an entire marketing team to take care of it all. The experts at NUEX Creative can take your brand further by helping you leverage social media to create an omnichannel strategy and attract valuable customers.
Take your social media to the next level. Get A FREE Strategy Plan Today!
Should you hire an in-house creative team or hire a creative agency?
As businesses have increasingly been using digital platforms to connect with customers, the value of creative and marketing services has grown immensely. Social media marketing, search engine optimization, content marketing, digital advertising, and web design are critical to business success. However, with startups and SMBs, this can create problems because these companies must decide whether they should outsource for help or distribute those tasks to their in-house staff. In today’s world of remote work and high turnovers, we want to bring you the benefits of hiring a creative agency for these tasks.
1. Lower costs
The cost of outsourcing for services eventually ends up being more economical (in most cases). It is because the actual cost of hiring in-house staff is typically overlooked – there are overhead and payroll expenses, taxes, benefits, equipment, office space, training, and vacation/sick days. Salaries account for 70% of an employee’s entire wage, according to the Bureau of Labor Statistics. Creative agencies can be used whenever you need them, while in-house teams need to be re-assigned or downsized.
2. Time efficiency
Creative agencies are much savvier when it comes to utilizing different strategies for accomplishing clear marketing goals. Therefore, it is always more efficient to outsource for help (in terms of time). To keep the savvy workers, the company would have to deal with employee training and turnover – and that’s an additional responsibility. Agencies incorporate the required tools and resources in bulk to finish the daily track, they have experience with versatile projects, and know how to implement the latest trends to a company’s creative and marketing solutions.
3. Work efficiency
Launching a new marketing campaign means a lot of work and deadlines to be met. Instead of hiring in-house staff and getting them overwhelmed, you can outsource with several teams that won’t need to bypass other tasks or work long hours to get your assignments finished on time. That way, you will get much better results.
4. Getting a different perspective
Getting a fresh perspective is extremely valuable, especially to a business that got stuck in a rut regarding how they approach their problems and come up with solutions. Bringing new hires in-house will bring fresh eyes, but individuals often assimilate into the group quickly. On the other hand, hiring an external team means getting many different perspectives from a group of professionals that aren’t going to get tangled up in your office politics.
Hiring an expert should be done when you want to see tangible results in the shortest time. Creative agencies spend a lot of their resources to find out what works and what doesn’t and they regularly track results to make sure their clients see a positive return on investment. If you pressure your in-house staff to finish all the tasks within a short timeframe, it may end badly. The employees may become interested in taking other job opportunities, or their work will be shoddy. Agencies, however, want to be recommended by their clients and are often motivated by great success stories.
Ultimately, you won’t have to worry about letting people go in case you need to scale your efforts down. Once you are done stabilizing your business growth pattern, hiring new, in-house staff would be an excellent idea.
Welcome to NUEX Creative, where we all work together to take your brand further. We are here to create unique experiences by helping businesses with their advertising, product, web/app design, and branding endeavors.
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Are you spending a lot of your marketing budget and your time on strategies meant to drive traffic to your website or blogs? Is your hope that once your target audience lands on your pages, they will complete the opt-in process?
While these are good goals, focusing all your efforts on increasing traffic could mean you’re not creating landing pages that do a better job at convincing prospective customers to take the desired action such as complete registration, subscribe to your newsletter, or make a purchase.
Therefore, if your landing pages weren’t designed to convert, all your efforts to get people to click your pay-per-click (PPC) ad, banner ad, or promotional email will be for nothing. Because the success of your ad campaign relies on the effectiveness of your landing page, you need a landing page that piques enough interest to convert prospects into paying customers.
Here’s how to create a landing page that drives conversion and delivers good ROI:
Know Your Target Audience
Before creating your landing page, do your research and run appropriate tests. Use insight to design a landing page with visuals and copy that your target audience will find compelling.
Offer Something Irresistible
Your title should be captivating. It should be clear, relevant, and address the visitor’s pain points in an empathetic way. Emphasize your main offer by using persuasive and concise copy. It should be long enough to explain the value of your offer but not so long that reading it feels like a task. The last thing you want is to lose a conversion because you’ve bored the reader and lose their attention and interest.
Simple Design and Relevant Imagery
Too many complex elements can distract your visitors, leading them away from the desired action. Use imagery you know your target audience will find attractive; they should be engaging, consistent with your brand, and entice your visitors to continue scanning until their eyes settle on the landing page’s CTA button.
Ensure the important parts stand out by being strategic with your formatting; use bold copy, bullet points, lists, etc. Use a video. According to HubSpot, 90% of surveyed consumers reported that product videos helped them make purchasing decisions.
Keep Scrolling to a Minimum
Additional information about your offer is useful to have on your page; however, your visitors should have only what they need to make a decision. Remember, people have limited attention spans, and few will have the patience to scroll through multiple page sections to find out what you’re offering.
Add a Clear CTA Button
To avoid the risk of diverting visitor’s attention or confusing them with multiple offers, use a single CTA. Your call-to-action button should be visually distinct. To catch attention, it should be bold and bright. It should use action-oriented messaging that motivates and creates a sense of urgency. By placing the CTA button above the fold, you’re drawing your visitor’s attention immediately to the CTA which is great for conversions.
If you’ve got more questions about how to create a compelling landing page that promises conversions, NUEX Creative can help you. We want you to stand out and tell your story in a new perspective.
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Cultivating your brand is the secret to growing your business. Whether you’re a freelancer or an entrepreneur, personal branding matters because we live in a digital age where separating your work life and social life is no longer an option. People who want to know more about you will not reach out to your family or friends or request a one-on-one interview with you. They will turn to the Internet and Google your name, following every digital footprint you’ve left behind.
Branding is often viewed as self-promotion or creating an enhanced version of yourself that people will like. However, building your brand is more about curating and controlling your image and voice so that it is an accurate representation of what you truly stand for. Your brand is what sets you apart, making you identifiable when compared to competitors in your field. By building your brand correctly, you increase your ability to get the right job or attract the best talent for your company.
Here’s how you can start building and growing your personal brand today:
Define Who You Are
Establishing your brand begins with identifying who you are. What are your strengths? What are your goals? What do you stand for? What do you want to be known for? What message do you want to communicate to your audience?
Remember, this isn’t about crafting a persona and positioning yourself as something you’re not.
Audit Your Search Results and Clean Up Your Content
Find out what search results are attached to your name. If there is anything you think may put your brand at risk, take steps to delete them.
You may not realize it, but you’ve been building your hallmark for some time, mainly if you’ve been actively commenting on public forums for years or on Facebook since it first launched 15 years ago. Now that you’ve decided to build your brand actively, there may be some statuses or photos you posted years ago that no longer reflects who you are today.
Clean up material that doesn’t match the image you’re cultivating. Delete old photos, statuses, and comments that don’t accurately tell your story or show your journey. Remove old content that may contradict who you are today or posts that you now regret putting out there. You don’t want potential clients or employers finding old postings that exhibit unprofessional behavior.
Create and Implement a Content Strategy
Everything you post moving forward should showcase your passions, interests, skills, and accomplishments. Identify your target audience, the best places to connect with them, and the kind of material that interests them.
Build up the online assets that help you control your brands such as securing domain names and websites. Start simple by creating social media accounts across social media channels where most of your audience can be found. Optimize your profiles and site for the search engines. Fill out all your profiles completely, include relevant keywords, and consistently use your full name across all your social media accounts and domains.
Growing your brand involves increasing your visibility. Leverage social media and your blog to get your message out. Build credibility by writing strategic content and publish it on channels where your target audience will have the opportunity to discover your content and get to know you.
Remember, the key to growing your audience is to engage. Let us help you tell your story and build your brand.
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Now that we’re settling nicely into 2019, it’s a good time to re-examine our advertising strategy and see if we’re headed in the right direction. Did the 2018 predictions come true? Did some trends prove to be more impactful than others? Are there some tactics worth exploring this year? Here’s what we know:
The Rise of Artificial Intelligence (AI)
We already use artificial intelligence in our everyday lives without even realizing it. You use AI when you interact with Apple’s Siri or Amazon’s Alexa. But did you know that AI is what filters your emails in Gmail, improves your social media experience, and makes recommendations when you shop online?
In the world of advertising, AI is helping marketers become more consumer-focused. AI is helping enhance user experiences, enable personalization, and automate complex tasks faster and more efficiently. And with less time spent on testing multiple creatives and conducting surveys, marketers have more time to innovate and think creatively about their next campaign. With AI doing the heavy lifting involved in gathering data and insight, marketers focus their energy on delivering relevant and compelling ads and driving results.
With the rise of AI-driven technologies comes more marketing automation. Through automation, we can better track customer activity across multiple channels. Customer profiling is improved, giving us a more precise picture of our target audience.
Marketing automation also gives us the tools to track the performance of our advertising campaigns quicker and more accurately, allowing us to make adjustments immediately. With valuable insight gained through marketing automation, you minimize second-guessing or making risky decisions about advertisement design, content creation, or merchandise branding.
The Dominance of Video
Consumers are spending more and more time on their smartphones consuming videos. According to the 2019 statistics infographic by Digital Information World, 52% of marketing professionals name video as the type of content with the best ROI. And according to 70% of the marketing professionals surveyed, video converts better than any other medium. And a whopping 92% of shoppers say that visuals are the most influential factor affecting their purchase decisions.
If you haven’t added video to your advertising yet, 2019 is the year for you to leverage the medium to engage old and new audiences. Think along the lines of in-stream video ads on YouTube, Facebook Video, and Twitter Video. Start using Facebook Live and Instagram Stories. Create product or service promotional videos or product demonstrations, explainer videos. Encourage your audience to create videos about your products. Go live with interviews or share video captured from your corporate events or product launches.
While technology seems to be the answer in this increasingly digital landscape, it’s not enough to use the tools and rely on them to make the hard decisions for you. Creativity is still king. Successful advertising still demands innovative thinking and smart campaigns.
At NUEX Creative, we know how to dissect insight and data and implement them in your advertising strategies.
Let us help you focus on your branding and delivering impactful user experiences.
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Email marketing remains among the most effective marketing strategies with one of the highest returns on investment. It’s how you communicate with your clients and a useful tool for you to nurture prospects into customers. It also helps improve customer retention.
According to Statista, active email accounts are expected to hit 5.6 billion by 2019 and based on a survey conducted by HubSpot, 86% of professionals prefer email when communicating for business purposes.
Because email marketing is so useful and one of the best ways to generate leads, building an email list should be a priority. Your email list becomes one of your business’s most valuable assets. But how do you grow an email database quickly yet effectively? Here’s how:
Offer an Incentive
Encourage people to sign up by sweetening the deal with an opt-in incentive. In exchange for their emails, offer them discounts, coupons, or introductory offers. It should be something they can immediately enjoy such as 20% off their first purchase. Set it up so that once they are opted-in, they receive an automated yet personalized response with a coupon or discount code they can enjoy right away.
Be Clear but Persuasive
Beyond letting your visitor know what they will be gaining from subscribing, let them know how often you’ll be sending newsletters or other emails. Knowing they’ll be inundated by daily emails may turn them off; it’s essential, to be honest about the email frequency.
Give Something Away for Free
Who doesn’t love free stuff? You could give away an eBook, a 20-minute consultation, product, or a 30-day trial. Every business is different, yet there’s always something you can give away as a freebie.
Add a link on your newsletters that will take them to a “Invite a Friend” form where they can provide their friends’ emails in exchange for a reward such as a hefty discount or free stuff. You should also send the friends an introductory email with an incentive, so they don’t end up hitting unsubscribe.
Convert more visitors into email subscribers with subscription forms that pop up on the screen. These pop-ups can be triggered when a visitor has been on your site for a certain amount of time and likely to leave your site.
It’s best to do some testing when it’s best to display popups. You may not want to ask them to subscribe within split seconds of arriving at your website before they’ve even had the chance to explore.
Host a Competition
Giveaways, contests, and sweepstakes are highly engaging. Beyond the excitement of winning free stuff, people also love competitions. Start with an attractive prize and clear mechanics of how to join. To grow your email list, ensure the rules include providing their email or opting in through a plugin.
To get high-quality emails, make sure the prize is something related to your business or better yet, your product or service. Sure, giving away something like an iPhone will get you thousands of emails, but they’ll probably be low quality and primarily made up of contest junkies or people who want a free iPhone.
Every page of your website should have a subscription form. This way, visitors don’t have to go looking for your sign-up sheet. You risk losing their interest when it’s not immediately available to them. Make sure the ‘Subscribe’ button is not only visible but attractive.
Simplify Your Form
All you need is your visitor’s first name and email address; the first name will help you personalize emails. Adding any more to the form will make people feel like they’re answering a survey and they probably don’t have the time for that.
At NUEX Creative, we believe that design and strategy matter, especially when it comes to improving website traffic and converting more visitors into subscribers.
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Branding has the power to impact everything from your reputation to your bottom line. Unfortunately, too many companies haven’t quite grasped the importance or understood the impact of branding and end up committing branding mistakes that hurt their business.
Here are the seven most common branding mistakes you should avoid:
1. Failing to Align with Your Brand’s Mission
Your business is only trustworthy if it stays true to who and what you claim to be. Your audience is watching, and if you make a move that contradicts your mission, vision, and values, you disappoint your customers and hurt your reputation.
2. Not Tracking Your Efforts
It doesn’t matter if you have the most amazing products or offer exceptional services if you’re a business who has confused branding with marketing or advertising. You will inevitably commit mistakes and ultimately hurt your sales.
If you’re not tracking your branding efforts, then you’re not identifying where you are failing and where you are succeeding. Marketing and branding should not be confused; however, they do work together and knowing how your branding affects your marketing and vice versa is crucial to business success. Remember that your branding is who you are while marketing is your tactical strategy to build awareness around that image.
3. Not Doing More to Stand Out
Differentiating yourself from the competition is how to get attention. With so many brands who are doing what you’re doing, you need to let the world know how you’re doing it better. Your branding should express what makes you unique and why they should make the switch.
4. Lack of Consistency
The quickest way to confuse your audience and lead them to question the legitimacy of your brand is to be inconsistent with your messaging and imagery. Everything from your colors to your voice should be consistent.
Your company visuals should match across all social media platforms, marketing collateral, and your website. Your company should use the same name, colors, logo, and taglines both on and offline. Not only will consistency help your audience remember you, but it builds trust.
5. Not Realizing That Everything Is Now Global
The Internet and social media have given all brands a global platform. When you put yourself out there, you allow the whole world access to your image and voice. Be careful with topics that touch race, religion, gender, sexual orientation, politics, and so on – unless your brand is built on controversy and aims to invite debate and unleash firestorms.
6. Employees Who Don’t Walk the Walk and Talk the Talk
Your brand goes beyond what you see on social media, your website, on billboards or TV. Your brand isn’t just the products on the shelves. Your brand extends to all your people. So if you have employees who are poor representations of what your brand stands for, your company will suffer.
Engage your employees and give them a sense of pride to represent your brand. Give them a reason to be ambassadors who proudly spread your message.
7. Not Knowing Enough About Branding
Business owners know their product, logistics, finances, hiring the right people, and all things related to operations. What they may not be so great at, is defining their brand and establishing a differentiated presence in the market that makes them attractive and memorable to customers.
Ultimately, the biggest mistake businesses make in branding is not knowing where to start and how to achieve its success.
Let NUEX Creative help you stand out and create a unique experience that leaves your audience breathless and wanting more. Differentiate yourself from the competition. Let us help you tell your story in a new perspective.
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For businesses to survive in this digital age, they must adapt to the changes in consumer behavior. And while you may think that means focusing on social media because that’s where most consumers spend their time, you’re wrong.
Too many small businesses have made the error in judgment by believing that a social media account is all they need to market their business. After all, it’s free to set up while websites can cost from a few hundred to thousands of dollars to launch. But while a site requires an investment, the returns more than cover it. Also, you’re never entirely in control. Remember, social media platforms continuously change – from their algorithms to their rules to pricing.
Your website, your content, your message. Think of your website as the “home base” of your online presence while social media is the marketing tool to get people to your site. As your business’s online hub, your goal is to make it as engaging and worthy of your visitors’ attention and time. Here’s how to design a website that converts and boosts sales:
To drive sales, you need to place your CTAs where they are noticeable. The button should stand out, grabbing the visitor’s attention and inviting them to click. It can work with short phrases such as ‘Buy Now’ on a button in a contrasting color that pops out from the page.
Quality imagery and excellent copy are key. But if you want to drive conversion rates, your website needs video content. Video increases the time people spend on a site by a whopping 71%. According to a study by Renderforest, including a video on your homepage increases your conversion rates by 20% or more. The study also reveals that 64% of users are more likely to buy a product online after watching a video.
High-Quality Product Images
As people react better to visual stimuli, invest in high-quality images of your products. Professional imagery is more appealing and trustworthy.
Capture all your product’s angles and make it easy for visitors to browse. Use a zoom feature that allows people to see the details and textures of your products. You may also want to show your products in action to help visitors imagine what the product looks like in their hands.
Remember, conversions involve more than online purchases; they also include form submissions and other forms of opt-ins. User Experience (UX) impacts all types of transformation significantly. If visitors can’t figure their way around your site, they will leave without buying, signing up, or anything.
Design your site so that it’s easy to navigate. Optimize page speed for an uninterrupted browsing experience. Use attractive and well-designed CTAs and headlines. Your website pages should also be consistent and use images wisely.
A long, complicated checkout process is a sure-fire way to lose customers who don’t have the patience or time. When the process takes too long, visitors abandon their carts and move on. If you can’t implement a one-click checkout, you should streamline the process as much as possible by requiring minimum data input.
At NUEX Creative, we know all about how to make your website stand out, differentiate you from the competition, and how to boost your sales. If you need a conversion-driven website, we would love to help you.
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Despite what you’ve heard, email marketing is not dead. However, with the number of email users in the US alone projected to hit 254.7 million by 2020 and the changing email habits of consumers, email marketing must continue to evolve.
So if you’re looking for email marketing tactics that won’t suck, you need to see past old strategies and outdated practices. To get ahead of the game, you need to get creative and find innovative ways to connect with consumers via email. Here are three tactics you should try this new year:
1. Use AI to Get More Personal
Artificial Intelligence (AI) is revolutionizing email marketing by adding personalization to your campaigns. People are more likely to open emails that speak directly to them. According to Marketo, trigger emails based on behavior perform 3x better than those batch emails that have no “intelligence” built-in.
With AI and machine learning, you can automate the optimal time to send emails in the day based on each subscriber’s engagement history. Never miss out on revenue opportunities by leveraging AI to determine which subscriber is likely to be most interested in your special offers and promos. Because content matters, AI enables you to learn what content combinations performs best – from the subject lines to the layout to the body copy and even the images.
2. Grab Attention with Interactive Content
According to Shutterstock, interactive content drives 5x more views than static content. Give subscribers a reason to open your emails with the promise of fun and entertainment. Interactive email content grabs the user’s attention, improving click-through rates and driving higher conversions. However, it’s much more than buttons and GIFs.
Interactive content involves anything that users can click on or swipe such as image carousels, quizzes, or games. Mostly, it’s anything that requires the email recipient to engage with the content actively. To add interactive elements to your email marketing, try displaying product cards using image slider or the rollover effect. You can also use accordion menus, survey forms, questionnaires, and videos.
3. Optimize for Mobile
Don’t underestimate how vital mobile optimization is to your email marketing. According to Fluent “The Inbox report, Consumer perceptions of email” (2018), 3 out of 5 consumers check their emails on mobile while 75% say they use their smartphones most to check email.
Because email marketing starts with people who visit your website and fill out your opt-in form, your sign-up forms should also be mobile-friendly. To optimize your emails, use a responsive mobile template. Shorten your subject line to make sure they’re fully viewable on mobile screens.
Pay attention to your pre-header text to make sure that while it’s short, it’s still compelling and informative. Take advantage of device detection if your email service provider offers it. Enhance your emails by striking a balance between text and images. Be intentional with your choices and keep image file sizes small, so they load quickly on mobile.
Let NUEX Creative take your brand further. We can help you with an email marketing strategy that elevates your brand and connects you with your customers better.
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Are you embarking on a brand identity journey? Or have you decided it's time to change directions and rethink your whole image?
Whatever your reasons for focusing on branding and logo design, understand that there’s so much more to it than reaching for your sketchpad, doodling designs, and deciding which one is your favorite. It takes careful planning, research, and strategy to differentiate yourself from the competition.
Create a powerful and memorable brand identity that communicates effectively with your target market by focusing on the visual and emotional elements. Here are five branding and logo best practices to help you move through the branding and logo design process:
1. Simplicity is Key
For your logo to have the most impact, you shouldn’t overwhelm it with too many elements. A complex concept may confuse your audience and keep them from understanding your brand’s core message. Simpler logos are also more scalable and flexible, making them easier to apply across all your marketing collateral.
Aim for simplicity by using fewer words; tight taglines are also much easier to remember. However, don’t strive to be so simple that you end up becoming forgettable. Yes, there is beauty in brevity, but creativity and distinction are also crucial.
2. Decide Your Design Direction
Trendy or Timeless? You may like the old-school charm of vintage fonts or prefer something bolder and more modern. But does your logo preference reflect the nature or your business or company culture? Each business has a unique personality; their branding and logo should honor that.
Understand the different styles, fonts, and graphics. Learn about the psychology of colors. With so many existing, successful logos out there, it’s impossible not to be able to name a few that have captivated you. The goal isn’t to replicate but to gain inspiration.
Avoid confusing your audience by keeping all your marketing collateral consistent. Everything from your images to font colors to graphics should complement your logo. Your logo has a specific color scheme and moving away from that palette when designing your marketing materials will only puzzle people. It will make them question who you are and what your brand represents.
4. Research and Strategy
Apart from knowing what you like, you also need to know what to avoid. Do your research before sitting down with a designer and going straight into the discussion on typography, colors, and symbols.
Start by compiling the logos of all your competitors and ensure you don’t end up creating one based on what you thought came to you in a dream – only to realize later you had seen it before. The last thing you want is being accused of copying someone else’s work or looking like an existing brand knock-off.
5. Dig Deep
The secret to developing a memorable logo and branding is knowing who you are, what you stand for, and whose attention you want to attract. Define what makes you different and what you value most.
Your logo doesn’t necessarily need a symbol that represents what you do. An abstract image works just as well and may even leave a more lasting impression. However, whatever shape or color you decide for your logo, it needs to be something that captures who you are as a brand and conveys the message you want to share with the world.
At NUEX Creative, we believe that design and strategy matter, and that they should never be an afterthought. We offer a branding strategy and logo creation services.
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John Sanders is a branding and advertising guru, as well as a PMP certified Program Manager. He has worked with top companies and startups to improve their branding and advertising.