Generate more sales for your team through email marketing.
Email marketing remains one of the most cost-effective marketing solutions to help you reach your customers and keep them informed about your company’s products and latest offers. According to Statista, there will be a staggering 4.3 billion email users globally by 2022. So if you’re doing business in today’s modern world, chances are your customers are using email.
Here’s how email marketing assists your team and increases sales:
Develop and Retain Relationships with Customers
The better your relationships with your clients, the more they will buy from you, make repeat purchases, and talk highly of your products and services to their peers.
A strong email marketing strategy focuses on building customer relationships. Sending emails on important dates such as their birthday or holidays not only makes clients feel special, but it also reminds them your company offers products that solve their problems.
By using personalization in emails, you increase open-rates and ultimately, sales. An email that addresses customers by their first name is more engaging and shows them you see them as an individual whose loyalty to the company matters. Customers who develop a deeper, emotional connection to a brand are more likely to keep coming back.
Reach an Engaged Audience
It’s widely known in business that attracting new customers costs more than retaining an existing one. By leveraging email marketing, you know you’re reaching an audience that is already engaged and interested in what you have to offer; after all, their email is in your email database because they opted-in and asked to receive updates on your latest products, sales, and special discounts for loyal subscribers. A thoughtfully crafted email may be the nudge they need to complete the purchase they had been holding off on.
Produce Higher ROI
One of the biggest advantages of email marketing is its low cost compared to other marketing efforts. There are no expensive talent fees for commercials, print ads, or production costs.
Despite being one of those cost-effective marketing channels, email marketing delivers one of the highest returns on investment. According to the recent DMA Marketer email tracker study, email provides a strong return on investment; for every $1 you spend on email marketing, you can expect an average return of $32.
Email marketing automation software helps sales and marketing teams automate processes they would have typically done manually. Automation helps teams save time, build templates, personalize campaigns, and reach more people.
Because automation tools allow you to track and report your efforts, you can focus on creating campaigns you know work and avoid guessing if your email campaigns are effective. Automation software also helps you create consistency, which is essential to building a successful brand. The more consistent and clear you are with your brand message and communication, the more your customers will identify with you and remain loyal.
Targeting only those who are interested saves you a lot of time and money; it also increases your chances of making a sale. Email list segmentation allows you to gain insight about your subscribers, allowing you to send targeted messages and email campaigns to the most relevant individuals.
At NUEX Creative, we can help you with a branding strategy that genuinely understands your target audience. If you’re struggling with your marketing, tell us about your company & how we can help.
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John Sanders is a branding and advertising guru, as well as a PMP certified Program Manager. He has worked with top companies and startups to improve their branding and advertising.