Despite what you’ve heard, email marketing is not dead. However, with the number of email users in the US alone projected to hit 254.7 million by 2020 and the changing email habits of consumers, email marketing must continue to evolve. So if you’re looking for email marketing tactics that won’t suck, you need to see past old strategies and outdated practices. To get ahead of the game, you need to get creative and find innovative ways to connect with consumers via email. Here are three tactics you should try this new year: 1. Use AI to Get More Personal Artificial Intelligence (AI) is revolutionizing email marketing by adding personalization to your campaigns. People are more likely to open emails that speak directly to them. According to Marketo, trigger emails based on behavior perform 3x better than those batch emails that have no “intelligence” built-in. With AI and machine learning, you can automate the optimal time to send emails in the day based on each subscriber’s engagement history. Never miss out on revenue opportunities by leveraging AI to determine which subscriber is likely to be most interested in your special offers and promos. Because content matters, AI enables you to learn what content combinations performs best – from the subject lines to the layout to the body copy and even the images. 2. Grab Attention with Interactive Content According to Shutterstock, interactive content drives 5x more views than static content. Give subscribers a reason to open your emails with the promise of fun and entertainment. Interactive email content grabs the user’s attention, improving click-through rates and driving higher conversions. However, it’s much more than buttons and GIFs. Interactive content involves anything that users can click on or swipe such as image carousels, quizzes, or games. Mostly, it’s anything that requires the email recipient to engage with the content actively. To add interactive elements to your email marketing, try displaying product cards using image slider or the rollover effect. You can also use accordion menus, survey forms, questionnaires, and videos. 3. Optimize for Mobile Don’t underestimate how vital mobile optimization is to your email marketing. According to Fluent “The Inbox report, Consumer perceptions of email” (2018), 3 out of 5 consumers check their emails on mobile while 75% say they use their smartphones most to check email. Because email marketing starts with people who visit your website and fill out your opt-in form, your sign-up forms should also be mobile-friendly. To optimize your emails, use a responsive mobile template. Shorten your subject line to make sure they’re fully viewable on mobile screens. Pay attention to your pre-header text to make sure that while it’s short, it’s still compelling and informative. Take advantage of device detection if your email service provider offers it. Enhance your emails by striking a balance between text and images. Be intentional with your choices and keep image file sizes small, so they load quickly on mobile. Let NUEX Creative take your brand further. We can help you with an email marketing strategy that elevates your brand and connects you with your customers better. Get Your FREE Consultation Today!
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Are you embarking on a brand identity journey? Or have you decided it's time to change directions and rethink your whole image?
Whatever your reasons for focusing on branding and logo design, understand that there’s so much more to it than reaching for your sketchpad, doodling designs, and deciding which one is your favorite. It takes careful planning, research, and strategy to differentiate yourself from the competition. Create a powerful and memorable brand identity that communicates effectively with your target market by focusing on the visual and emotional elements. Here are five branding and logo best practices to help you move through the branding and logo design process: 1. Simplicity is Key For your logo to have the most impact, you shouldn’t overwhelm it with too many elements. A complex concept may confuse your audience and keep them from understanding your brand’s core message. Simpler logos are also more scalable and flexible, making them easier to apply across all your marketing collateral. Aim for simplicity by using fewer words; tight taglines are also much easier to remember. However, don’t strive to be so simple that you end up becoming forgettable. Yes, there is beauty in brevity, but creativity and distinction are also crucial. 2. Decide Your Design Direction Trendy or Timeless? You may like the old-school charm of vintage fonts or prefer something bolder and more modern. But does your logo preference reflect the nature or your business or company culture? Each business has a unique personality; their branding and logo should honor that. Understand the different styles, fonts, and graphics. Learn about the psychology of colors. With so many existing, successful logos out there, it’s impossible not to be able to name a few that have captivated you. The goal isn’t to replicate but to gain inspiration. 3. Consistency Avoid confusing your audience by keeping all your marketing collateral consistent. Everything from your images to font colors to graphics should complement your logo. Your logo has a specific color scheme and moving away from that palette when designing your marketing materials will only puzzle people. It will make them question who you are and what your brand represents. 4. Research and Strategy Apart from knowing what you like, you also need to know what to avoid. Do your research before sitting down with a designer and going straight into the discussion on typography, colors, and symbols. Start by compiling the logos of all your competitors and ensure you don’t end up creating one based on what you thought came to you in a dream – only to realize later you had seen it before. The last thing you want is being accused of copying someone else’s work or looking like an existing brand knock-off. 5. Dig Deep The secret to developing a memorable logo and branding is knowing who you are, what you stand for, and whose attention you want to attract. Define what makes you different and what you value most. Your logo doesn’t necessarily need a symbol that represents what you do. An abstract image works just as well and may even leave a more lasting impression. However, whatever shape or color you decide for your logo, it needs to be something that captures who you are as a brand and conveys the message you want to share with the world. At NUEX Creative, we believe that design and strategy matter, and that they should never be an afterthought. We offer a branding strategy and logo creation services. Let us help you tell your story. Get a Free Consultation. If you liked this article, make sure to follow us on LinkedIn and Twitter for daily branding and advertising tips! |
Join our 100X Growth Program!AuthorJ. Sanders is a branding and advertising guru, as well as a PMP certified Project Manager. He has worked with top companies and startups to improve their branding over a decade. Archives
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