Should you hire an in-house creative team or hire a creative agency?
As businesses have increasingly been using digital platforms to connect with customers, the value of creative and marketing services has grown immensely. Social media marketing, search engine optimization, content marketing, digital advertising, and web design are critical to business success. However, with startups and SMBs, this can create problems because these companies must decide whether they should outsource for help or distribute those tasks to their in-house staff. In today’s world of remote work and high turnovers, we want to bring you the benefits of hiring a creative agency for these tasks.
1. Lower costs
The cost of outsourcing for services eventually ends up being more economical (in most cases). It is because the actual cost of hiring in-house staff is typically overlooked – there are overhead and payroll expenses, taxes, benefits, equipment, office space, training, and vacation/sick days. Salaries account for 70% of an employee’s entire wage, according to the Bureau of Labor Statistics. Creative agencies can be used whenever you need them, while in-house teams need to be re-assigned or downsized.
2. Time efficiency
Creative agencies are much savvier when it comes to utilizing different strategies for accomplishing clear marketing goals. Therefore, it is always more efficient to outsource for help (in terms of time). To keep the savvy workers, the company would have to deal with employee training and turnover – and that’s an additional responsibility. Agencies incorporate the required tools and resources in bulk to finish the daily track, they have experience with versatile projects, and know how to implement the latest trends to a company’s creative and marketing solutions.
3. Work efficiency
Launching a new marketing campaign means a lot of work and deadlines to be met. Instead of hiring in-house staff and getting them overwhelmed, you can outsource with several teams that won’t need to bypass other tasks or work long hours to get your assignments finished on time. That way, you will get much better results.
4. Getting a different perspective
Getting a fresh perspective is extremely valuable, especially to a business that got stuck in a rut regarding how they approach their problems and come up with solutions. Bringing new hires in-house will bring fresh eyes, but individuals often assimilate into the group quickly. On the other hand, hiring an external team means getting many different perspectives from a group of professionals that aren’t going to get tangled up in your office politics.
Hiring an expert should be done when you want to see tangible results in the shortest time. Creative agencies spend a lot of their resources to find out what works and what doesn’t and they regularly track results to make sure their clients see a positive return on investment. If you pressure your in-house staff to finish all the tasks within a short timeframe, it may end badly. The employees may become interested in taking other job opportunities, or their work will be shoddy. Agencies, however, want to be recommended by their clients and are often motivated by great success stories.
Ultimately, you won’t have to worry about letting people go in case you need to scale your efforts down. Once you are done stabilizing your business growth pattern, hiring new, in-house staff would be an excellent idea.
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John Sanders is a branding and advertising guru, as well as a PMP certified Program Manager. He has worked with top companies and startups to improve their branding and advertising.