For businesses to survive in this digital age, they must adapt to the changes in consumer behavior. And while you may think that means focusing on social media because that’s where most consumers spend their time, you’re wrong.
Too many small businesses have made the error in judgment by believing that a social media account is all they need to market their business. After all, it’s free to set up while websites can cost from a few hundred to thousands of dollars to launch. But while a site requires an investment, the returns more than cover it. Also, you’re never entirely in control. Remember, social media platforms continuously change – from their algorithms to their rules to pricing.
Your website, your content, your message. Think of your website as the “home base” of your online presence while social media is the marketing tool to get people to your site. As your business’s online hub, your goal is to make it as engaging and worthy of your visitors’ attention and time. Here’s how to design a website that converts and boosts sales:
To drive sales, you need to place your CTAs where they are noticeable. The button should stand out, grabbing the visitor’s attention and inviting them to click. It can work with short phrases such as ‘Buy Now’ on a button in a contrasting color that pops out from the page.
Quality imagery and excellent copy are key. But if you want to drive conversion rates, your website needs video content. Video increases the time people spend on a site by a whopping 71%. According to a study by Renderforest, including a video on your homepage increases your conversion rates by 20% or more. The study also reveals that 64% of users are more likely to buy a product online after watching a video.
High-Quality Product Images
As people react better to visual stimuli, invest in high-quality images of your products. Professional imagery is more appealing and trustworthy.
Capture all your product’s angles and make it easy for visitors to browse. Use a zoom feature that allows people to see the details and textures of your products. You may also want to show your products in action to help visitors imagine what the product looks like in their hands.
Remember, conversions involve more than online purchases; they also include form submissions and other forms of opt-ins. User Experience (UX) impacts all types of transformation significantly. If visitors can’t figure their way around your site, they will leave without buying, signing up, or anything.
Design your site so that it’s easy to navigate. Optimize page speed for an uninterrupted browsing experience. Use attractive and well-designed CTAs and headlines. Your website pages should also be consistent and use images wisely.
A long, complicated checkout process is a sure-fire way to lose customers who don’t have the patience or time. When the process takes too long, visitors abandon their carts and move on. If you can’t implement a one-click checkout, you should streamline the process as much as possible by requiring minimum data input.
At NUEX Creative, we know all about how to make your website stand out, differentiate you from the competition, and how to boost your sales. If you need a conversion-driven website, we would love to help you.
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John Sanders is a branding and advertising guru, as well as a PMP certified Program Manager. He has worked with top companies and startups to improve their branding and advertising.