Generate more sales for your team through email marketing.
Email marketing remains one of the most cost-effective marketing solutions to help you reach your customers and keep them informed about your company’s products and latest offers. According to Statista, there will be a staggering 4.3 billion email users globally by 2022. So if you’re doing business in today’s modern world, chances are your customers are using email.
Here’s how email marketing assists your team and increases sales:
Develop and Retain Relationships with Customers
The better your relationships with your clients, the more they will buy from you, make repeat purchases, and talk highly of your products and services to their peers.
A strong email marketing strategy focuses on building customer relationships. Sending emails on important dates such as their birthday or holidays not only makes clients feel special, but it also reminds them your company offers products that solve their problems.
By using personalization in emails, you increase open-rates and ultimately, sales. An email that addresses customers by their first name is more engaging and shows them you see them as an individual whose loyalty to the company matters. Customers who develop a deeper, emotional connection to a brand are more likely to keep coming back.
Reach an Engaged Audience
It’s widely known in business that attracting new customers costs more than retaining an existing one. By leveraging email marketing, you know you’re reaching an audience that is already engaged and interested in what you have to offer; after all, their email is in your email database because they opted-in and asked to receive updates on your latest products, sales, and special discounts for loyal subscribers. A thoughtfully crafted email may be the nudge they need to complete the purchase they had been holding off on.
Produce Higher ROI
One of the biggest advantages of email marketing is its low cost compared to other marketing efforts. There are no expensive talent fees for commercials, print ads, or production costs.
Despite being one of those cost-effective marketing channels, email marketing delivers one of the highest returns on investment. According to the recent DMA Marketer email tracker study, email provides a strong return on investment; for every $1 you spend on email marketing, you can expect an average return of $32.
Email marketing automation software helps sales and marketing teams automate processes they would have typically done manually. Automation helps teams save time, build templates, personalize campaigns, and reach more people.
Because automation tools allow you to track and report your efforts, you can focus on creating campaigns you know work and avoid guessing if your email campaigns are effective. Automation software also helps you create consistency, which is essential to building a successful brand. The more consistent and clear you are with your brand message and communication, the more your customers will identify with you and remain loyal.
Targeting only those who are interested saves you a lot of time and money; it also increases your chances of making a sale. Email list segmentation allows you to gain insight about your subscribers, allowing you to send targeted messages and email campaigns to the most relevant individuals.
At NUEX Creative, we can help you with a branding strategy that genuinely understands your target audience. If you’re struggling with your marketing, tell us about your company & how we can help.
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Email marketing remains among the most effective marketing strategies with one of the highest returns on investment. It’s how you communicate with your clients and a useful tool for you to nurture prospects into customers. It also helps improve customer retention.
According to Statista, active email accounts are expected to hit 5.6 billion by 2019 and based on a survey conducted by HubSpot, 86% of professionals prefer email when communicating for business purposes.
Because email marketing is so useful and one of the best ways to generate leads, building an email list should be a priority. Your email list becomes one of your business’s most valuable assets. But how do you grow an email database quickly yet effectively? Here’s how:
Offer an Incentive
Encourage people to sign up by sweetening the deal with an opt-in incentive. In exchange for their emails, offer them discounts, coupons, or introductory offers. It should be something they can immediately enjoy such as 20% off their first purchase. Set it up so that once they are opted-in, they receive an automated yet personalized response with a coupon or discount code they can enjoy right away.
Be Clear but Persuasive
Beyond letting your visitor know what they will be gaining from subscribing, let them know how often you’ll be sending newsletters or other emails. Knowing they’ll be inundated by daily emails may turn them off; it’s essential, to be honest about the email frequency.
Give Something Away for Free
Who doesn’t love free stuff? You could give away an eBook, a 20-minute consultation, product, or a 30-day trial. Every business is different, yet there’s always something you can give away as a freebie.
Add a link on your newsletters that will take them to a “Invite a Friend” form where they can provide their friends’ emails in exchange for a reward such as a hefty discount or free stuff. You should also send the friends an introductory email with an incentive, so they don’t end up hitting unsubscribe.
Convert more visitors into email subscribers with subscription forms that pop up on the screen. These pop-ups can be triggered when a visitor has been on your site for a certain amount of time and likely to leave your site.
It’s best to do some testing when it’s best to display popups. You may not want to ask them to subscribe within split seconds of arriving at your website before they’ve even had the chance to explore.
Host a Competition
Giveaways, contests, and sweepstakes are highly engaging. Beyond the excitement of winning free stuff, people also love competitions. Start with an attractive prize and clear mechanics of how to join. To grow your email list, ensure the rules include providing their email or opting in through a plugin.
To get high-quality emails, make sure the prize is something related to your business or better yet, your product or service. Sure, giving away something like an iPhone will get you thousands of emails, but they’ll probably be low quality and primarily made up of contest junkies or people who want a free iPhone.
Every page of your website should have a subscription form. This way, visitors don’t have to go looking for your sign-up sheet. You risk losing their interest when it’s not immediately available to them. Make sure the ‘Subscribe’ button is not only visible but attractive.
Simplify Your Form
All you need is your visitor’s first name and email address; the first name will help you personalize emails. Adding any more to the form will make people feel like they’re answering a survey and they probably don’t have the time for that.
At NUEX Creative, we believe that design and strategy matter, especially when it comes to improving website traffic and converting more visitors into subscribers.
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Despite what you’ve heard, email marketing is not dead. However, with the number of email users in the US alone projected to hit 254.7 million by 2020 and the changing email habits of consumers, email marketing must continue to evolve.
So if you’re looking for email marketing tactics that won’t suck, you need to see past old strategies and outdated practices. To get ahead of the game, you need to get creative and find innovative ways to connect with consumers via email. Here are three tactics you should try this new year:
1. Use AI to Get More Personal
Artificial Intelligence (AI) is revolutionizing email marketing by adding personalization to your campaigns. People are more likely to open emails that speak directly to them. According to Marketo, trigger emails based on behavior perform 3x better than those batch emails that have no “intelligence” built-in.
With AI and machine learning, you can automate the optimal time to send emails in the day based on each subscriber’s engagement history. Never miss out on revenue opportunities by leveraging AI to determine which subscriber is likely to be most interested in your special offers and promos. Because content matters, AI enables you to learn what content combinations performs best – from the subject lines to the layout to the body copy and even the images.
2. Grab Attention with Interactive Content
According to Shutterstock, interactive content drives 5x more views than static content. Give subscribers a reason to open your emails with the promise of fun and entertainment. Interactive email content grabs the user’s attention, improving click-through rates and driving higher conversions. However, it’s much more than buttons and GIFs.
Interactive content involves anything that users can click on or swipe such as image carousels, quizzes, or games. Mostly, it’s anything that requires the email recipient to engage with the content actively. To add interactive elements to your email marketing, try displaying product cards using image slider or the rollover effect. You can also use accordion menus, survey forms, questionnaires, and videos.
3. Optimize for Mobile
Don’t underestimate how vital mobile optimization is to your email marketing. According to Fluent “The Inbox report, Consumer perceptions of email” (2018), 3 out of 5 consumers check their emails on mobile while 75% say they use their smartphones most to check email.
Because email marketing starts with people who visit your website and fill out your opt-in form, your sign-up forms should also be mobile-friendly. To optimize your emails, use a responsive mobile template. Shorten your subject line to make sure they’re fully viewable on mobile screens.
Pay attention to your pre-header text to make sure that while it’s short, it’s still compelling and informative. Take advantage of device detection if your email service provider offers it. Enhance your emails by striking a balance between text and images. Be intentional with your choices and keep image file sizes small, so they load quickly on mobile.
Let NUEX Creative take your brand further. We can help you with an email marketing strategy that elevates your brand and connects you with your customers better.
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John Sanders is a branding and advertising guru, as well as a PMP certified Program Manager. He has worked with top companies and startups to improve their branding and advertising.