Are you spending a lot of your marketing budget and your time on strategies meant to drive traffic to your website or blogs? Is your hope that once your target audience lands on your pages, they will complete the opt-in process?
While these are good goals, focusing all your efforts on increasing traffic could mean you’re not creating landing pages that do a better job at convincing prospective customers to take the desired action such as complete registration, subscribe to your newsletter, or make a purchase.
Therefore, if your landing pages weren’t designed to convert, all your efforts to get people to click your pay-per-click (PPC) ad, banner ad, or promotional email will be for nothing. Because the success of your ad campaign relies on the effectiveness of your landing page, you need a landing page that piques enough interest to convert prospects into paying customers.
Here’s how to create a landing page that drives conversion and delivers good ROI:
Know Your Target Audience
Before creating your landing page, do your research and run appropriate tests. Use insight to design a landing page with visuals and copy that your target audience will find compelling.
Offer Something Irresistible
Your title should be captivating. It should be clear, relevant, and address the visitor’s pain points in an empathetic way. Emphasize your main offer by using persuasive and concise copy. It should be long enough to explain the value of your offer but not so long that reading it feels like a task. The last thing you want is to lose a conversion because you’ve bored the reader and lose their attention and interest.
Simple Design and Relevant Imagery
Too many complex elements can distract your visitors, leading them away from the desired action. Use imagery you know your target audience will find attractive; they should be engaging, consistent with your brand, and entice your visitors to continue scanning until their eyes settle on the landing page’s CTA button.
Ensure the important parts stand out by being strategic with your formatting; use bold copy, bullet points, lists, etc. Use a video. According to HubSpot, 90% of surveyed consumers reported that product videos helped them make purchasing decisions.
Keep Scrolling to a Minimum
Additional information about your offer is useful to have on your page; however, your visitors should have only what they need to make a decision. Remember, people have limited attention spans, and few will have the patience to scroll through multiple page sections to find out what you’re offering.
Add a Clear CTA Button
To avoid the risk of diverting visitor’s attention or confusing them with multiple offers, use a single CTA. Your call-to-action button should be visually distinct. To catch attention, it should be bold and bright. It should use action-oriented messaging that motivates and creates a sense of urgency. By placing the CTA button above the fold, you’re drawing your visitor’s attention immediately to the CTA which is great for conversions.
If you’ve got more questions about how to create a compelling landing page that promises conversions, NUEX Creative can help you. We want you to stand out and tell your story in a new perspective.
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Cultivating your brand is the secret to growing your business. Whether you’re a freelancer or an entrepreneur, personal branding matters because we live in a digital age where separating your work life and social life is no longer an option. People who want to know more about you will not reach out to your family or friends or request a one-on-one interview with you. They will turn to the Internet and Google your name, following every digital footprint you’ve left behind.
Branding is often viewed as self-promotion or creating an enhanced version of yourself that people will like. However, building your brand is more about curating and controlling your image and voice so that it is an accurate representation of what you truly stand for. Your brand is what sets you apart, making you identifiable when compared to competitors in your field. By building your brand correctly, you increase your ability to get the right job or attract the best talent for your company.
Here’s how you can start building and growing your personal brand today:
Define Who You Are
Establishing your brand begins with identifying who you are. What are your strengths? What are your goals? What do you stand for? What do you want to be known for? What message do you want to communicate to your audience?
Remember, this isn’t about crafting a persona and positioning yourself as something you’re not.
Audit Your Search Results and Clean Up Your Content
Find out what search results are attached to your name. If there is anything you think may put your brand at risk, take steps to delete them.
You may not realize it, but you’ve been building your hallmark for some time, mainly if you’ve been actively commenting on public forums for years or on Facebook since it first launched 15 years ago. Now that you’ve decided to build your brand actively, there may be some statuses or photos you posted years ago that no longer reflects who you are today.
Clean up material that doesn’t match the image you’re cultivating. Delete old photos, statuses, and comments that don’t accurately tell your story or show your journey. Remove old content that may contradict who you are today or posts that you now regret putting out there. You don’t want potential clients or employers finding old postings that exhibit unprofessional behavior.
Create and Implement a Content Strategy
Everything you post moving forward should showcase your passions, interests, skills, and accomplishments. Identify your target audience, the best places to connect with them, and the kind of material that interests them.
Build up the online assets that help you control your brands such as securing domain names and websites. Start simple by creating social media accounts across social media channels where most of your audience can be found. Optimize your profiles and site for the search engines. Fill out all your profiles completely, include relevant keywords, and consistently use your full name across all your social media accounts and domains.
Growing your brand involves increasing your visibility. Leverage social media and your blog to get your message out. Build credibility by writing strategic content and publish it on channels where your target audience will have the opportunity to discover your content and get to know you.
Remember, the key to growing your audience is to engage. Let us help you tell your story and build your brand.
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John Sanders is a branding and advertising guru, as well as a PMP certified Program Manager. He has worked with top companies and startups to improve their branding and advertising.