This question comes up a lot, should I hire a marketing agency or a creative agency? What is the difference?
With things changing and evolving so fast, people often get confused when they come across new terms. Are you wondering what the difference between a creative agency and a marketing agency might be? How can they help you on your road to success? We are here to paint a clearer picture and remove the doubt in your mind so you can move your business in the right direction.
Creative agencies are essentially branding experts. They are the best at product and marketing design, and they focus on two things:
Marketing agencies don’t have to deal with the design of logos, videos, advertisements, and such because they already have these elements in place. When you meet with a marketing agency, you will discuss your core values and company goals with them, and their job is to align your marketing strategy that will connect with your target audience. It is possible only when a creative agency has completed the branding process. A marketing agency conducts market research (to increase sales), creates and implements a marketing strategy, looks for ways to build a relationship with your ideal consumers, and increases your company’s overall exposure.
A marketing agency will put your company’s name out there, help your clients and potential customers see your business in a new light, and communicate your brand message to explain what and who you are.
Let’s put it this way – marketing is there to help you in short or mid-term, while branding is done for the long term. Some marketing techniques may work today, but next month, you might see an entirely new approach to marketing that shows better results. To continue the marketing process, you need to get immediate (short-term) effects – attract more people to show interest in your business.
With branding, it’s about developing long-term relationships. That’s where a creative agency comes into play. Branding is about the bigger picture – your company’s purpose, motivations, story, and the desire to help your consumers. It is about creating coherent, trusting, reliable, and consistent relationships by defining notions, ideas, and perceptions about your company or product and service.
Startups and companies that want to perform a complete rebranding of their business should first go to a creative agency for help. After they get a full branding and visual solution for the company, they should proceed to a marketing agency to get the word out about the business or new product and service.
NUEX Creative is a creative agency that can help you with branding and telling your story in a unique and fresh perspective. Take a look at the services we provide and see how we can elevate your brand.
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Are you spending a lot of your marketing budget and your time on strategies meant to drive traffic to your website or blogs? Is your hope that once your target audience lands on your pages, they will complete the opt-in process?
While these are good goals, focusing all your efforts on increasing traffic could mean you’re not creating landing pages that do a better job at convincing prospective customers to take the desired action such as complete registration, subscribe to your newsletter, or make a purchase.
Therefore, if your landing pages weren’t designed to convert, all your efforts to get people to click your pay-per-click (PPC) ad, banner ad, or promotional email will be for nothing. Because the success of your ad campaign relies on the effectiveness of your landing page, you need a landing page that piques enough interest to convert prospects into paying customers.
Here’s how to create a landing page that drives conversion and delivers good ROI:
Know Your Target Audience
Before creating your landing page, do your research and run appropriate tests. Use insight to design a landing page with visuals and copy that your target audience will find compelling.
Offer Something Irresistible
Your title should be captivating. It should be clear, relevant, and address the visitor’s pain points in an empathetic way. Emphasize your main offer by using persuasive and concise copy. It should be long enough to explain the value of your offer but not so long that reading it feels like a task. The last thing you want is to lose a conversion because you’ve bored the reader and lose their attention and interest.
Simple Design and Relevant Imagery
Too many complex elements can distract your visitors, leading them away from the desired action. Use imagery you know your target audience will find attractive; they should be engaging, consistent with your brand, and entice your visitors to continue scanning until their eyes settle on the landing page’s CTA button.
Ensure the important parts stand out by being strategic with your formatting; use bold copy, bullet points, lists, etc. Use a video. According to HubSpot, 90% of surveyed consumers reported that product videos helped them make purchasing decisions.
Keep Scrolling to a Minimum
Additional information about your offer is useful to have on your page; however, your visitors should have only what they need to make a decision. Remember, people have limited attention spans, and few will have the patience to scroll through multiple page sections to find out what you’re offering.
Add a Clear CTA Button
To avoid the risk of diverting visitor’s attention or confusing them with multiple offers, use a single CTA. Your call-to-action button should be visually distinct. To catch attention, it should be bold and bright. It should use action-oriented messaging that motivates and creates a sense of urgency. By placing the CTA button above the fold, you’re drawing your visitor’s attention immediately to the CTA which is great for conversions.
If you’ve got more questions about how to create a compelling landing page that promises conversions, NUEX Creative can help you. We want you to stand out and tell your story in a new perspective.
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Now that we’re settling nicely into 2019, it’s a good time to re-examine our advertising strategy and see if we’re headed in the right direction. Did the 2018 predictions come true? Did some trends prove to be more impactful than others? Are there some tactics worth exploring this year? Here’s what we know:
The Rise of Artificial Intelligence (AI)
We already use artificial intelligence in our everyday lives without even realizing it. You use AI when you interact with Apple’s Siri or Amazon’s Alexa. But did you know that AI is what filters your emails in Gmail, improves your social media experience, and makes recommendations when you shop online?
In the world of advertising, AI is helping marketers become more consumer-focused. AI is helping enhance user experiences, enable personalization, and automate complex tasks faster and more efficiently. And with less time spent on testing multiple creatives and conducting surveys, marketers have more time to innovate and think creatively about their next campaign. With AI doing the heavy lifting involved in gathering data and insight, marketers focus their energy on delivering relevant and compelling ads and driving results.
With the rise of AI-driven technologies comes more marketing automation. Through automation, we can better track customer activity across multiple channels. Customer profiling is improved, giving us a more precise picture of our target audience.
Marketing automation also gives us the tools to track the performance of our advertising campaigns quicker and more accurately, allowing us to make adjustments immediately. With valuable insight gained through marketing automation, you minimize second-guessing or making risky decisions about advertisement design, content creation, or merchandise branding.
The Dominance of Video
Consumers are spending more and more time on their smartphones consuming videos. According to the 2019 statistics infographic by Digital Information World, 52% of marketing professionals name video as the type of content with the best ROI. And according to 70% of the marketing professionals surveyed, video converts better than any other medium. And a whopping 92% of shoppers say that visuals are the most influential factor affecting their purchase decisions.
If you haven’t added video to your advertising yet, 2019 is the year for you to leverage the medium to engage old and new audiences. Think along the lines of in-stream video ads on YouTube, Facebook Video, and Twitter Video. Start using Facebook Live and Instagram Stories. Create product or service promotional videos or product demonstrations, explainer videos. Encourage your audience to create videos about your products. Go live with interviews or share video captured from your corporate events or product launches.
While technology seems to be the answer in this increasingly digital landscape, it’s not enough to use the tools and rely on them to make the hard decisions for you. Creativity is still king. Successful advertising still demands innovative thinking and smart campaigns.
At NUEX Creative, we know how to dissect insight and data and implement them in your advertising strategies.
Let us help you focus on your branding and delivering impactful user experiences.
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John Sanders is a branding and advertising guru, as well as a PMP certified Program Manager. He has worked with top companies and startups to improve their branding and advertising.