Are you spending a lot of your marketing budget and your time on strategies meant to drive traffic to your website or blogs? Is your hope that once your target audience lands on your pages, they will complete the opt-in process?
While these are good goals, focusing all your efforts on increasing traffic could mean you’re not creating landing pages that do a better job at convincing prospective customers to take the desired action such as complete registration, subscribe to your newsletter, or make a purchase.
Therefore, if your landing pages weren’t designed to convert, all your efforts to get people to click your pay-per-click (PPC) ad, banner ad, or promotional email will be for nothing. Because the success of your ad campaign relies on the effectiveness of your landing page, you need a landing page that piques enough interest to convert prospects into paying customers.
Here’s how to create a landing page that drives conversion and delivers good ROI:
Know Your Target Audience
Before creating your landing page, do your research and run appropriate tests. Use insight to design a landing page with visuals and copy that your target audience will find compelling.
Offer Something Irresistible
Your title should be captivating. It should be clear, relevant, and address the visitor’s pain points in an empathetic way. Emphasize your main offer by using persuasive and concise copy. It should be long enough to explain the value of your offer but not so long that reading it feels like a task. The last thing you want is to lose a conversion because you’ve bored the reader and lose their attention and interest.
Simple Design and Relevant Imagery
Too many complex elements can distract your visitors, leading them away from the desired action. Use imagery you know your target audience will find attractive; they should be engaging, consistent with your brand, and entice your visitors to continue scanning until their eyes settle on the landing page’s CTA button.
Ensure the important parts stand out by being strategic with your formatting; use bold copy, bullet points, lists, etc. Use a video. According to HubSpot, 90% of surveyed consumers reported that product videos helped them make purchasing decisions.
Keep Scrolling to a Minimum
Additional information about your offer is useful to have on your page; however, your visitors should have only what they need to make a decision. Remember, people have limited attention spans, and few will have the patience to scroll through multiple page sections to find out what you’re offering.
Add a Clear CTA Button
To avoid the risk of diverting visitor’s attention or confusing them with multiple offers, use a single CTA. Your call-to-action button should be visually distinct. To catch attention, it should be bold and bright. It should use action-oriented messaging that motivates and creates a sense of urgency. By placing the CTA button above the fold, you’re drawing your visitor’s attention immediately to the CTA which is great for conversions.
If you’ve got more questions about how to create a compelling landing page that promises conversions, NUEX Creative can help you. We want you to stand out and tell your story in a new perspective.
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For businesses to survive in this digital age, they must adapt to the changes in consumer behavior. And while you may think that means focusing on social media because that’s where most consumers spend their time, you’re wrong.
Too many small businesses have made the error in judgment by believing that a social media account is all they need to market their business. After all, it’s free to set up while websites can cost from a few hundred to thousands of dollars to launch. But while a site requires an investment, the returns more than cover it. Also, you’re never entirely in control. Remember, social media platforms continuously change – from their algorithms to their rules to pricing.
Your website, your content, your message. Think of your website as the “home base” of your online presence while social media is the marketing tool to get people to your site. As your business’s online hub, your goal is to make it as engaging and worthy of your visitors’ attention and time. Here’s how to design a website that converts and boosts sales:
To drive sales, you need to place your CTAs where they are noticeable. The button should stand out, grabbing the visitor’s attention and inviting them to click. It can work with short phrases such as ‘Buy Now’ on a button in a contrasting color that pops out from the page.
Quality imagery and excellent copy are key. But if you want to drive conversion rates, your website needs video content. Video increases the time people spend on a site by a whopping 71%. According to a study by Renderforest, including a video on your homepage increases your conversion rates by 20% or more. The study also reveals that 64% of users are more likely to buy a product online after watching a video.
High-Quality Product Images
As people react better to visual stimuli, invest in high-quality images of your products. Professional imagery is more appealing and trustworthy.
Capture all your product’s angles and make it easy for visitors to browse. Use a zoom feature that allows people to see the details and textures of your products. You may also want to show your products in action to help visitors imagine what the product looks like in their hands.
Remember, conversions involve more than online purchases; they also include form submissions and other forms of opt-ins. User Experience (UX) impacts all types of transformation significantly. If visitors can’t figure their way around your site, they will leave without buying, signing up, or anything.
Design your site so that it’s easy to navigate. Optimize page speed for an uninterrupted browsing experience. Use attractive and well-designed CTAs and headlines. Your website pages should also be consistent and use images wisely.
A long, complicated checkout process is a sure-fire way to lose customers who don’t have the patience or time. When the process takes too long, visitors abandon their carts and move on. If you can’t implement a one-click checkout, you should streamline the process as much as possible by requiring minimum data input.
At NUEX Creative, we know all about how to make your website stand out, differentiate you from the competition, and how to boost your sales. If you need a conversion-driven website, we would love to help you.
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John Sanders is a branding and advertising guru, as well as a PMP certified Program Manager. He has worked with top companies and startups to improve their branding and advertising.