Email marketing remains among the most effective marketing strategies with one of the highest returns on investment. It’s how you communicate with your clients and a useful tool for you to nurture prospects into customers. It also helps improve customer retention.
According to Statista, active email accounts are expected to hit 5.6 billion by 2019 and based on a survey conducted by HubSpot, 86% of professionals prefer email when communicating for business purposes.
Because email marketing is so useful and one of the best ways to generate leads, building an email list should be a priority. Your email list becomes one of your business’s most valuable assets. But how do you grow an email database quickly yet effectively? Here’s how:
Offer an Incentive
Encourage people to sign up by sweetening the deal with an opt-in incentive. In exchange for their emails, offer them discounts, coupons, or introductory offers. It should be something they can immediately enjoy such as 20% off their first purchase. Set it up so that once they are opted-in, they receive an automated yet personalized response with a coupon or discount code they can enjoy right away.
Be Clear but Persuasive
Beyond letting your visitor know what they will be gaining from subscribing, let them know how often you’ll be sending newsletters or other emails. Knowing they’ll be inundated by daily emails may turn them off; it’s essential, to be honest about the email frequency.
Give Something Away for Free
Who doesn’t love free stuff? You could give away an eBook, a 20-minute consultation, product, or a 30-day trial. Every business is different, yet there’s always something you can give away as a freebie.
Add a link on your newsletters that will take them to a “Invite a Friend” form where they can provide their friends’ emails in exchange for a reward such as a hefty discount or free stuff. You should also send the friends an introductory email with an incentive, so they don’t end up hitting unsubscribe.
Convert more visitors into email subscribers with subscription forms that pop up on the screen. These pop-ups can be triggered when a visitor has been on your site for a certain amount of time and likely to leave your site.
It’s best to do some testing when it’s best to display popups. You may not want to ask them to subscribe within split seconds of arriving at your website before they’ve even had the chance to explore.
Host a Competition
Giveaways, contests, and sweepstakes are highly engaging. Beyond the excitement of winning free stuff, people also love competitions. Start with an attractive prize and clear mechanics of how to join. To grow your email list, ensure the rules include providing their email or opting in through a plugin.
To get high-quality emails, make sure the prize is something related to your business or better yet, your product or service. Sure, giving away something like an iPhone will get you thousands of emails, but they’ll probably be low quality and primarily made up of contest junkies or people who want a free iPhone.
Every page of your website should have a subscription form. This way, visitors don’t have to go looking for your sign-up sheet. You risk losing their interest when it’s not immediately available to them. Make sure the ‘Subscribe’ button is not only visible but attractive.
Simplify Your Form
All you need is your visitor’s first name and email address; the first name will help you personalize emails. Adding any more to the form will make people feel like they’re answering a survey and they probably don’t have the time for that.
At NUEX Creative, we believe that design and strategy matter, especially when it comes to improving website traffic and converting more visitors into subscribers.
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J. Sanders is a branding and advertising guru, as well as a PMP certified Project Manager. He has worked with top companies and startups to improve their branding over a decade.