Generate more sales for your team through email marketing.
Email marketing remains one of the most cost-effective marketing solutions to help you reach your customers and keep them informed about your company’s products and latest offers. According to Statista, there will be a staggering 4.3 billion email users globally by 2022. So if you’re doing business in today’s modern world, chances are your customers are using email.
Here’s how email marketing assists your team and increases sales:
Develop and Retain Relationships with Customers
The better your relationships with your clients, the more they will buy from you, make repeat purchases, and talk highly of your products and services to their peers.
A strong email marketing strategy focuses on building customer relationships. Sending emails on important dates such as their birthday or holidays not only makes clients feel special, but it also reminds them your company offers products that solve their problems.
By using personalization in emails, you increase open-rates and ultimately, sales. An email that addresses customers by their first name is more engaging and shows them you see them as an individual whose loyalty to the company matters. Customers who develop a deeper, emotional connection to a brand are more likely to keep coming back.
Reach an Engaged Audience
It’s widely known in business that attracting new customers costs more than retaining an existing one. By leveraging email marketing, you know you’re reaching an audience that is already engaged and interested in what you have to offer; after all, their email is in your email database because they opted-in and asked to receive updates on your latest products, sales, and special discounts for loyal subscribers. A thoughtfully crafted email may be the nudge they need to complete the purchase they had been holding off on.
Produce Higher ROI
One of the biggest advantages of email marketing is its low cost compared to other marketing efforts. There are no expensive talent fees for commercials, print ads, or production costs.
Despite being one of those cost-effective marketing channels, email marketing delivers one of the highest returns on investment. According to the recent DMA Marketer email tracker study, email provides a strong return on investment; for every $1 you spend on email marketing, you can expect an average return of $32.
Email marketing automation software helps sales and marketing teams automate processes they would have typically done manually. Automation helps teams save time, build templates, personalize campaigns, and reach more people.
Because automation tools allow you to track and report your efforts, you can focus on creating campaigns you know work and avoid guessing if your email campaigns are effective. Automation software also helps you create consistency, which is essential to building a successful brand. The more consistent and clear you are with your brand message and communication, the more your customers will identify with you and remain loyal.
Targeting only those who are interested saves you a lot of time and money; it also increases your chances of making a sale. Email list segmentation allows you to gain insight about your subscribers, allowing you to send targeted messages and email campaigns to the most relevant individuals.
At NUEX Creative, we can help you with a branding strategy that genuinely understands your target audience. If you’re struggling with your marketing, tell us about your company & how we can help.
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Should you build an in-house team or hire a creative agency? Top companies hire creative agencies, here's why...
When you first launched your business, you probably had a vision where all your employees lived and breathed your company brand. While this is great in the beginning, there will naturally come a time when you need a different perspective.
Having an in-house design team does have its advantages. An in-house team knows your culture better than anyone. They feel a sense of ownership toward your product and take on the responsibility of shaping your brand’s image.
However, having all your branding and marketing needs handled under one roof may not be all it’s cut out to be. Here’s why hiring a creative agency for your marketing is better than maintaining an in-house design team:
A creative agency’s dedicated resources and specialized tools mean not losing time and money to the learning curve. By leveraging their vast experience and expertise, a creative agency can help you save time and ensure you’re not wasting money on advertising trends and branding efforts that don’t work.
An in-house team may seem like they can deliver results faster because they have intimate knowledge of your brand and product; however, this is rarely the case as they’re not paid based on results. Because you pay a creative agency to create and run your marketing campaigns, they will be stricter with deadlines and know their reputation relies on delivering results when and as promised.
No Training or Learning Curve
Choosing to hire the services of a creative agency saves you the trouble of recruiting and training new employees. Much time and money are lost as new people try to catch up with learning new tools and strategies.
A creative agency has already mastered these tools and has extensive experience in generating successful ad campaigns. You don’t have to worry about training them; all you have to do is help them understand your brand’s mission and goals so that they can use it to create campaigns that align with your vision.
Hiring a creative agency only when you need their services saves you money on branding in the long run. When you employ an in-house team, you not only have to pay for their individual salaries but also have to spend on their taxes, healthcare, and benefits. Remember that an in-house design team will include managers who will likely have hefty monthly salaries.
The problem with an in-house design team is that they may have been living and breathing your brand for so long that it’s hard for them to look beyond what they already know and explore other possibilities.
A creative agency will have a fresh outlook and help you identify marketing windows an in-house team may have overlooked because they’ve been sitting too close to the project. Because a creative agency comes in without any bias, they won’t just see your brand’s potential but also identify its flaws.
Ultimately, working with a creative agency means your branding is in the hands of a highly competent team of people with specialized experience in the type of creative challenges your business faces.
At NUEX Creative, we are an A-team of professionals obsessed with creating unique experiences. We help businesses build better brands, launch products, and connect with more customers. We are limitless, in our quality and client experience.
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Trying to design your next website but having trouble? Here is why you should hire a creative agency for your next website design project.
Many self-proclaimed experts and freelancer designers say they can design and launch a responsive website in no time. It may be true that many of them lack industry experience and the ability to determine and meet their clients’ needs. Knowledge and experience in web design alone are not enough. A creative agency can help you with anything from a product brochure design to conversion-driven landing page design to a complete website rebranding, aiming to reach your target customer in the most impactful way.
Typically, creative agencies house a team of marketing specialists and graphic design experts who have made their careers in the industry and have extensive experience and knowledge with various types of businesses and clients. Therefore, they can identify the best opportunities and solutions where a freelance web designer may not.
If you are considering to launch a new website for your business or redesign your existing site to attract more visitors, quality leads, and customers – hiring a creative agency comes with some advantages. Their teams consist of multiple experts specialized in different areas who can collaborate and work diligently throughout the project to deliver the best possible results.
The team of professionals at NUEX Creative knows how to design a responsive website for all devices, how to make it stand out, and optimize so you see an improvement in your conversions and sales.
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John Sanders is a branding and advertising guru, as well as a PMP certified Program Manager. He has worked with top companies and startups to improve their branding and advertising.