This question comes up a lot, should I hire a marketing agency or a creative agency? What is the difference?
With things changing and evolving so fast, people often get confused when they come across new terms. Are you wondering what the difference between a creative agency and a marketing agency might be? How can they help you on your road to success? We are here to paint a clearer picture and remove the doubt in your mind so you can move your business in the right direction.
Creative agencies are essentially branding experts. They are the best at product and marketing design, and they focus on two things:
Marketing agencies don’t have to deal with the design of logos, videos, advertisements, and such because they already have these elements in place. When you meet with a marketing agency, you will discuss your core values and company goals with them, and their job is to align your marketing strategy that will connect with your target audience. It is possible only when a creative agency has completed the branding process. A marketing agency conducts market research (to increase sales), creates and implements a marketing strategy, looks for ways to build a relationship with your ideal consumers, and increases your company’s overall exposure.
A marketing agency will put your company’s name out there, help your clients and potential customers see your business in a new light, and communicate your brand message to explain what and who you are.
Let’s put it this way – marketing is there to help you in short or mid-term, while branding is done for the long term. Some marketing techniques may work today, but next month, you might see an entirely new approach to marketing that shows better results. To continue the marketing process, you need to get immediate (short-term) effects – attract more people to show interest in your business.
With branding, it’s about developing long-term relationships. That’s where a creative agency comes into play. Branding is about the bigger picture – your company’s purpose, motivations, story, and the desire to help your consumers. It is about creating coherent, trusting, reliable, and consistent relationships by defining notions, ideas, and perceptions about your company or product and service.
Startups and companies that want to perform a complete rebranding of their business should first go to a creative agency for help. After they get a full branding and visual solution for the company, they should proceed to a marketing agency to get the word out about the business or new product and service.
NUEX Creative is a creative agency that can help you with branding and telling your story in a unique and fresh perspective. Take a look at the services we provide and see how we can elevate your brand.
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Want to know how to leverage social media to create an engaging omni-channel strategy for your brand?
The concept of omnichannel marketing refers to leveraging various channels to provide a seamless user experience. It has become increasingly important because people are now more connected and have more control over their buying process than ever before.
As today’s consumers are omnichannel consumers, it makes sense that omnichannel campaigns are the most successful. The channels they engage in include traditional ones, such as physical stores and websites, but most people can be best reached and inspired to act through social media. Thus, businesses need to find ways to leverage social media to create and reinforce their omnichannel strategy.
1. Compare your business objectives with the objectives of your social media marketing
Regardless of what kind of business you run, social media can be leveraged to your advantage. For example, if you want to increase your brand visibility or customer engagement, then social media is the way to go.
2. The value of social listening
Knowing what your potential customers need and understanding them is crucial to your success. That’s where social listening comes into play. It can help you find out which products or services your prospects are actively looking for and what channels they are using to do so. Also, you can check out your competitors and trending news to determine what your target market is talking about. Listen to what people are saying about your brand, and proactively work on improving your service on other channels.
3. Social media supports content marketing
Your content is what speaks for you. Repurpose your existing content or create fresh stuff for social media. The content should be valuable, informative, entertaining, and support your business purpose. If you’re running a promotional or freebie offer at the store, create and publish content that informs your followers about it. Of course, you’ll need to determine the channel combination you want to use because not all channels work well with every industry and culture.
4. Use a different persona on each social channel
On websites, you’re expected to be easy-to-use and transparent. At the storefront, you should be helpful and serious. On social media, being young and playful usually resonates the best. The brand image and message must stay the same across all channels, but the way you convey your message should adjust to the requirements of each social channel and audience.
5. Merge your data
In an omnichannel strategy, social media impacts other marketing channels. When marketers fail to see that, they segregate the data from social media, online store, and physical store. But if a person dissatisfied with a mobile app or website may hesitate to request brand assistance on social media or vice versa. It can be very harmful to your company, which is why you should monitor data and merge data points to be able to identify the source of the problem.
6. Measure results
In most cases, marketers fail to integrate social media into their omnichannel campaigns because of the wrong combination of channels. Measure the benefits of this integration always to know whether the social media campaign needs to be adjusted or not.
Hiring a creative agency to create a social media strategy and integrate it into your omnichannel approach is the best thing to do if you run a startup or SMB and cannot afford to hire an entire marketing team to take care of it all. The experts at NUEX Creative can take your brand further by helping you leverage social media to create an omnichannel strategy and attract valuable customers.
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Should you hire an in-house creative team or hire a creative agency?
As businesses have increasingly been using digital platforms to connect with customers, the value of creative and marketing services has grown immensely. Social media marketing, search engine optimization, content marketing, digital advertising, and web design are critical to business success. However, with startups and SMBs, this can create problems because these companies must decide whether they should outsource for help or distribute those tasks to their in-house staff. In today’s world of remote work and high turnovers, we want to bring you the benefits of hiring a creative agency for these tasks.
1. Lower costs
The cost of outsourcing for services eventually ends up being more economical (in most cases). It is because the actual cost of hiring in-house staff is typically overlooked – there are overhead and payroll expenses, taxes, benefits, equipment, office space, training, and vacation/sick days. Salaries account for 70% of an employee’s entire wage, according to the Bureau of Labor Statistics. Creative agencies can be used whenever you need them, while in-house teams need to be re-assigned or downsized.
2. Time efficiency
Creative agencies are much savvier when it comes to utilizing different strategies for accomplishing clear marketing goals. Therefore, it is always more efficient to outsource for help (in terms of time). To keep the savvy workers, the company would have to deal with employee training and turnover – and that’s an additional responsibility. Agencies incorporate the required tools and resources in bulk to finish the daily track, they have experience with versatile projects, and know how to implement the latest trends to a company’s creative and marketing solutions.
3. Work efficiency
Launching a new marketing campaign means a lot of work and deadlines to be met. Instead of hiring in-house staff and getting them overwhelmed, you can outsource with several teams that won’t need to bypass other tasks or work long hours to get your assignments finished on time. That way, you will get much better results.
4. Getting a different perspective
Getting a fresh perspective is extremely valuable, especially to a business that got stuck in a rut regarding how they approach their problems and come up with solutions. Bringing new hires in-house will bring fresh eyes, but individuals often assimilate into the group quickly. On the other hand, hiring an external team means getting many different perspectives from a group of professionals that aren’t going to get tangled up in your office politics.
Hiring an expert should be done when you want to see tangible results in the shortest time. Creative agencies spend a lot of their resources to find out what works and what doesn’t and they regularly track results to make sure their clients see a positive return on investment. If you pressure your in-house staff to finish all the tasks within a short timeframe, it may end badly. The employees may become interested in taking other job opportunities, or their work will be shoddy. Agencies, however, want to be recommended by their clients and are often motivated by great success stories.
Ultimately, you won’t have to worry about letting people go in case you need to scale your efforts down. Once you are done stabilizing your business growth pattern, hiring new, in-house staff would be an excellent idea.
Welcome to NUEX Creative, where we all work together to take your brand further. We are here to create unique experiences by helping businesses with their advertising, product, web/app design, and branding endeavors.
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J. Sanders is a branding and advertising guru, as well as a PMP certified Project Manager. He has worked with top companies and startups to improve their branding over a decade.