This question comes up a lot, should I hire a marketing agency or a creative agency? What is the difference?
With things changing and evolving so fast, people often get confused when they come across new terms. Are you wondering what the difference between a creative agency and a marketing agency might be? How can they help you on your road to success? We are here to paint a clearer picture and remove the doubt in your mind so you can move your business in the right direction.
Creative agencies are essentially branding experts. They are the best at product and marketing design, and they focus on two things:
Marketing agencies don’t have to deal with the design of logos, videos, advertisements, and such because they already have these elements in place. When you meet with a marketing agency, you will discuss your core values and company goals with them, and their job is to align your marketing strategy that will connect with your target audience. It is possible only when a creative agency has completed the branding process. A marketing agency conducts market research (to increase sales), creates and implements a marketing strategy, looks for ways to build a relationship with your ideal consumers, and increases your company’s overall exposure.
A marketing agency will put your company’s name out there, help your clients and potential customers see your business in a new light, and communicate your brand message to explain what and who you are.
Let’s put it this way – marketing is there to help you in short or mid-term, while branding is done for the long term. Some marketing techniques may work today, but next month, you might see an entirely new approach to marketing that shows better results. To continue the marketing process, you need to get immediate (short-term) effects – attract more people to show interest in your business.
With branding, it’s about developing long-term relationships. That’s where a creative agency comes into play. Branding is about the bigger picture – your company’s purpose, motivations, story, and the desire to help your consumers. It is about creating coherent, trusting, reliable, and consistent relationships by defining notions, ideas, and perceptions about your company or product and service.
Startups and companies that want to perform a complete rebranding of their business should first go to a creative agency for help. After they get a full branding and visual solution for the company, they should proceed to a marketing agency to get the word out about the business or new product and service.
NUEX Creative is a creative agency that can help you with branding and telling your story in a unique and fresh perspective. Take a look at the services we provide and see how we can elevate your brand.
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John Sanders is a branding and advertising guru, as well as a PMP certified Program Manager. He has worked with top companies and startups to improve their branding and advertising.