Should you build an in-house team or hire a creative agency? Top companies hire creative agencies, here's why...
When you first launched your business, you probably had a vision where all your employees lived and breathed your company brand. While this is great in the beginning, there will naturally come a time when you need a different perspective.
Having an in-house design team does have its advantages. An in-house team knows your culture better than anyone. They feel a sense of ownership toward your product and take on the responsibility of shaping your brand’s image.
However, having all your branding and marketing needs handled under one roof may not be all it’s cut out to be. Here’s why hiring a creative agency for your marketing is better than maintaining an in-house design team:
A creative agency’s dedicated resources and specialized tools mean not losing time and money to the learning curve. By leveraging their vast experience and expertise, a creative agency can help you save time and ensure you’re not wasting money on advertising trends and branding efforts that don’t work.
An in-house team may seem like they can deliver results faster because they have intimate knowledge of your brand and product; however, this is rarely the case as they’re not paid based on results. Because you pay a creative agency to create and run your marketing campaigns, they will be stricter with deadlines and know their reputation relies on delivering results when and as promised.
No Training or Learning Curve
Choosing to hire the services of a creative agency saves you the trouble of recruiting and training new employees. Much time and money are lost as new people try to catch up with learning new tools and strategies.
A creative agency has already mastered these tools and has extensive experience in generating successful ad campaigns. You don’t have to worry about training them; all you have to do is help them understand your brand’s mission and goals so that they can use it to create campaigns that align with your vision.
Hiring a creative agency only when you need their services saves you money on branding in the long run. When you employ an in-house team, you not only have to pay for their individual salaries but also have to spend on their taxes, healthcare, and benefits. Remember that an in-house design team will include managers who will likely have hefty monthly salaries.
The problem with an in-house design team is that they may have been living and breathing your brand for so long that it’s hard for them to look beyond what they already know and explore other possibilities.
A creative agency will have a fresh outlook and help you identify marketing windows an in-house team may have overlooked because they’ve been sitting too close to the project. Because a creative agency comes in without any bias, they won’t just see your brand’s potential but also identify its flaws.
Ultimately, working with a creative agency means your branding is in the hands of a highly competent team of people with specialized experience in the type of creative challenges your business faces.
At NUEX Creative, we are an A-team of professionals obsessed with creating unique experiences. We help businesses build better brands, launch products, and connect with more customers. We are limitless, in our quality and client experience.
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John Sanders is a branding and advertising guru, as well as a PMP certified Program Manager. He has worked with top companies and startups to improve their branding and advertising.