Are you spending a lot of your marketing budget and your time on strategies meant to drive traffic to your website or blogs? Is your hope that once your target audience lands on your pages, they will complete the opt-in process?
While these are good goals, focusing all your efforts on increasing traffic could mean you’re not creating landing pages that do a better job at convincing prospective customers to take the desired action such as complete registration, subscribe to your newsletter, or make a purchase.
Therefore, if your landing pages weren’t designed to convert, all your efforts to get people to click your pay-per-click (PPC) ad, banner ad, or promotional email will be for nothing. Because the success of your ad campaign relies on the effectiveness of your landing page, you need a landing page that piques enough interest to convert prospects into paying customers.
Here’s how to create a landing page that drives conversion and delivers good ROI:
Know Your Target Audience
Before creating your landing page, do your research and run appropriate tests. Use insight to design a landing page with visuals and copy that your target audience will find compelling.
Offer Something Irresistible
Your title should be captivating. It should be clear, relevant, and address the visitor’s pain points in an empathetic way. Emphasize your main offer by using persuasive and concise copy. It should be long enough to explain the value of your offer but not so long that reading it feels like a task. The last thing you want is to lose a conversion because you’ve bored the reader and lose their attention and interest.
Simple Design and Relevant Imagery
Too many complex elements can distract your visitors, leading them away from the desired action. Use imagery you know your target audience will find attractive; they should be engaging, consistent with your brand, and entice your visitors to continue scanning until their eyes settle on the landing page’s CTA button.
Ensure the important parts stand out by being strategic with your formatting; use bold copy, bullet points, lists, etc. Use a video. According to HubSpot, 90% of surveyed consumers reported that product videos helped them make purchasing decisions.
Keep Scrolling to a Minimum
Additional information about your offer is useful to have on your page; however, your visitors should have only what they need to make a decision. Remember, people have limited attention spans, and few will have the patience to scroll through multiple page sections to find out what you’re offering.
Add a Clear CTA Button
To avoid the risk of diverting visitor’s attention or confusing them with multiple offers, use a single CTA. Your call-to-action button should be visually distinct. To catch attention, it should be bold and bright. It should use action-oriented messaging that motivates and creates a sense of urgency. By placing the CTA button above the fold, you’re drawing your visitor’s attention immediately to the CTA which is great for conversions.
If you’ve got more questions about how to create a compelling landing page that promises conversions, NUEX Creative can help you. We want you to stand out and tell your story in a new perspective.
We can help you build the perfect landing page. CLICK NOW To Get A FREE Consultation!
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John Sanders is a branding and advertising guru, as well as a PMP certified Program Manager. He has worked with top companies and startups to improve their branding and advertising.